Psssst, your Sales team needs Social Selling training. I don’t care if you are just looking at training budgets trying to find a good course for your high-flying team or if you are trying to figure out how to kick-start sluggish Sales in 2017, you need to look at Social Read more…
I was so impressed by our 2017 marketing plan; I’ve decided to post it online in this blog! While this may be a big tip-off to our competition, I think by publishing it, others can benefit from our thinking and experience. Strategy #1: We can’t do everything. While we’d love Read more…
Promoting content on social channels has become an integral part of many B2B marketing budgets. Paying to promote blogs with a target audience around specific keywords is the bread and butter of many marketing departments and the agencies that support them. But just how effective is paid promotion? Our experience Read more…
Finding your next prospect using social media is one of the key reasons sales and marketing departments are drawn to using social media. Here’s how it works: 1. Identify your buyer’s persona (industry, job-title, etc) 2. Use social media organic search and other online tools to find your buyers on the web Read more…