What makes one social selling and marketing program succeed while others fail? While many will say that it comes down to working with certain tools, trainers or consultants, I think the answer is much more concrete. Here’s how my business partner recently answered a client asking that question: “…On-boarding Read more…
Back in March, I blogged about Social Selling being a tough sell for Marketing. After all, it is Marketing dollars that pay for training and social selling. Times change and new tools are forever coming on the market. I wanted to revisit this questions. How might the use of a Read more…
Social Selling and Enterprise Software Sales teams need to find social tools that save time when using social media to sell. Finding the time to log into multiple social media platforms to interact and post is a top concern for sales VPs and reps Read more…
Content Marketing is a very hot topic, but is it as worthwhile a marketing activity as it is popular? We’ve found Micro-Content Marketing can be more effective, but it requires a shift in the traditional marketing mentality. According to a Gleanster/Kapost study b2b marketers are spending on average more than Read more…
A friend last week was telling me over coffee that he feared he could never be a good sales person. After 20 years in sales, this caught my attention. He continued that many of his family members had the “gift of gab.” For them, making sales was as easy as Read more…