A few months ago we succumbed to the steady stream of Twitter for Business drip-marketing and spent some dough on several Twitter ad campaigns. We wanted to see for ourselves how effective they were in driving leads and engagement with our corporate buyers. Many large brands spend top dollar on Read more…
Like most sales training, social selling training needs to be programmatically integrated into sales and marketing strategies in order to make a difference. Marketing usually holds the budget for sales training and Marketing knows this. Why else would over 70% of sales people be crying out for social selling training Read more…
Using social media to modernize sales teams is a tantalizing prospect for most companies. The reasons for Social Selling are so familiar they have become sickly rote: Buyers less likely to take phone calls and emails than ever Buyers go online to start the buying journey Sales is not called Read more…
If you know me, you know I preach the gospel of CREDIBILITY. When it comes to business, there is nothing more important than your credibility. Being perceived as credible by those you do business with can make or break you. Without credibility, no one will buy from you. Why? Because Read more…
Does Your Content Only Have One Life? It is said that cats have nine lives. Unlike our feline friends, much of the content we read online is written for one life only. Most organizations write blogs to appear as a single blog posting. This single posting has a shelf life Read more…
Why is it we applaud a company loudly when they tweet something clever just at the right time during the Super bowl and lambast another for trying to honor the people who died in the September 11, 2001 attacks? In the end aren’t all companies self-serving emotionless vehicles to sell Read more…