Without too much fanfare, Twitter doubled the size of its messages this past autumn from 140 characters to 280. Why is anyone’s guess. Perhaps they want to better compete with Facebook? Or maybe they are trying to keep more of the dialog on the Twitter platform? Whatever the reason, some Read more…
Twitter can play a real and substantial role in the sales funnel. While not every decision-maker or executive is on Twitter, more and more are joining each day. Additionally, Twitter is probably the least intrusive of all business social media platforms when it comes to content marketing. Twitter is a Read more…
Got Social Media? Whether you’re a marketer or a social seller, you may think you’ve got the bases covered. The trouble is that the game keeps changing. Like any good car owner, you should periodically check to make sure you are ready to market or sell in today’s changing environment. Read more…
What makes one social selling and marketing program succeed while others fail? While many will say that it comes down to working with certain tools, trainers or consultants, I think the answer is much more concrete. Here’s how my business partner recently answered a client asking that question: “…On-boarding Read more…
Timing is everything, right? Regardless of how good you are at using social media to sell, there is a time to pick up the phone. At which points during a typical sale the salesperson should be contacting a prospect directly by phone or email? Prospecting Phase: Gaining awareness and interest Read more…
Twitter has made a significant, if not subtle change to tweet length this month. This change is having a huge impact on how brands are marketing on Twitter. Don’t despair! Here’s everything you need to know: What Changed? Here’s the official story: Starting September 19th, twitter gave exception to certain Read more…
After countless LinkedIn campaigns we finally cracked the code. If you (or your agency) have ever completed a LinkedIn campaign and wondered where the leads were, you need to implement this check-list. Thousands of dollars are wasted on LinkedIn campaigns that have no hope of working. Trust me; we have Read more…
A few months ago we succumbed to the steady stream of Twitter for Business drip-marketing and spent some dough on several Twitter ad campaigns. We wanted to see for ourselves how effective they were in driving leads and engagement with our corporate buyers. Many large brands spend top dollar on Read more…
We were skeptical about promoting content on LinkedIn. After all, Thought Horizon helps our customers find markets using the Sales team—a highly personal touch. What were we doing messing around with automated posts? After some debate, we went in with an open mind. We agreed we’d try to learn from Read more…
Content Marketing isn’t one strategy, it’s two! Content Curation and Content Creation are similar but different strategies that can (and should!) be employed by your B2B marketing team.