Is Social Selling Still a Tough Sell?
Back in March, I blogged about Social Selling being a tough sell for Marketing. After all, it is Marketing dollars that pay for training and social selling. Times change and new tools are forever coming on the market.
I wanted to revisit this questions. How might the use of a social sharing tool for sales help Marketing find the needed ROI to invest in training? The major reasons that Marketers don’t want to pay for Sales to learn how to social sell identified in my previous blog were:
Who is accountable for making sure Sales uses the new methods?
How exactly will we measure the results of social selling?
Shouldn’t sales people already know how to sell using social or figure it out? How hard can it be to use LinkedIn anyway?
Marketers would rather have Sales concentrate on marketing priorities in their daily activities, rather than improving their abilities to network online.