3 Questions For Our New-Hire Millennials About Social Media
‘Millennials in the workplace’ is a haunting specter for many of our B2B marketing and sales clients. If there is one way to fill a room for a seminar these days, it by simply adding the word “for Millennials” to the title. Everyone wants to get inside their heads to understand what the world of work will look like for the next 20 years.
At Thought Horizon, we are fortunate enough to have just two Millennials. I asked them the following 3 questions about social media to better understand how to concentrate our efforts moving forward.
How did you use social media before you started working at Thought Horizon?
I wanted a baseline on how they viewed social media before starting with us. Like most younger people to whom I ask this question, they had a very utilitarian view of social media. First, social media was a place to keep in touch with friends through direct conversation. Think of it as a replacement for casual phone calls and emails. Second, social media was a place to go to for information about what was happening in the world. Basically, they viewed it as a news outlet much the way older generations viewed TV or radio news sources.
Key insight: I was surprised that they did not touch on the ability to use social media to broadcast information and ideas beyond their personal circle of friends and connections. This is a key aspect in social selling that is as much a gap in older as younger generations when they are approaching social selling.
How has working at Thought Horizon changed (or validated) what you already thought about Social Media?
I wanted to see if our methods and processes fit into the typical world view of a Millennial. I got a split answer on this one. One respondent hinted it seemed a bit different than the way they had thought of social media before while the other saw it more of a logical extension. However, both agreed that both social media and our software and services were a powerful game-changer for our customers.
Key insight: Our processes and ideas are not yet mainstream. Even Millennials don’t see what we do as obvious. We need to continue to explain it to the market and back it up with a description of the results we have seen. Seeing is believing with social selling even for Millennials.
How is B2B social selling the same as or different from personal social media use?
This was as much a final exam questions as it was a way for me to gauge how our day-to-day activities are helping businesses and brands beyond the individuals who use them each day to help them sell. Both respondents said that B2B social selling required users to be more professional with their responses because they were talking to an audience that extended far beyond their friends and closest colleagues. Also, they saw that the conversations needed to be focused on the audience’s needs not their own. I was astounded. This distilled how social selling differs from personal social media use in two sentences.
Key insight: Social selling is a concept that Millennials believe in and is something they can internalize after less than a few months on the job.
This bodes very well for the future of the software and services Thought Horizon is offering to the market.
Please contact us to know more about the services Thought Horizon provides.