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What’s Up with the Latest LinkedIn Release?

By Sander Biehn | Aug 9, 2017

A few weeks back LinkedIn rolled out their latest release which amounted to a major hat tip to Facebook. The undisputed king of social media money-making holds great sway over the other social channels hoping to be as profitable and praying not to be made superfluous by Facebook’s muscle.

Apart from the optics (profile pictures are now in the center as opposed to the upper left), there hasn’t been any significant changes. Many of the changes that have been made are obvious (like the removal of Advanced Search that kinda sorta competed with LinkedIn Navigator, and replacing it with just one plain on search feature).  NB: Search filters are still there to help you along.

A few of the changes that have been made may be pointing to a different kind of LinkedIn and a departure of what it used to be.  For example, the pages are much less customizable. Much of the ability to customize the page has been yanked.  Does this portend more standardized LinkedIn pages and a more lock-down social profile? We’ll have to wait and see.  Also, user summaries have been shortened. You need to click ‘see more’ to view the entire summary. This keeps the individual pages cleaner especially for those verbose LinkedIn users who insert bullet points and other razzle dazzle to hold your eye on the summary.  This definitely makes things easier for recruiters and Navigator users who want to compare multiple profiles.

Finally, some of the old gamification seems to have fallen by the wayside. Remember how you used to be able to see who in your network was getting the most page views compared to you? That’s been eliminated. This one is interesting to me. Is LinkedIn trying to back away from those making a living by being LinkedIn superstars?

Two final thoughts. First, LinkedIn has promised to provide better, more relevant content in user feeds. I’ll believe it when I see it. I worry for LinkedIn when it is trying to win the content battle in a world where Facebook and Snapchat are becoming much more engaging. Business news aside, will LinkedIn even stand a chance?  Finally, LinkedIn is cranking down on the misuse of the API. Serious-sized businesses like SalesLoft here in Atlanta are taking it on the chin for creating apps that defy the terms of use. It appears that one thing is for sure, LinkedIn plans to protect its turf, data, and users from being spammed.

1 Comment

Kyle Porter · August 14, 2017 at 3:24 pm

SalesLoft doesn’t use the LinkedIn API and has not since our “Job change alerts product which was retired in 2013”. We had another old product “Prospector” that didn’t use it either but counted on a chrome extension to capture info off the LI page. We retired that product in 2015. SalesLoft would love to partner with LinkedIn for our core sales engagement platform but APIs are not yet available. I’d bet they do become available in the future and you’ll see us as a great partner.

“Taking it on the chin” is a wrong choice of language. We tripled the company revenues over each of the last 2 years and are ahead of plan to more than double this year, after raising $25mm from some of the smartest investors in the world.

Feel free to contact me anytime you wish if you want to know more.

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