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How to Maximize Your Social Media Engagement with Hashtags?

By thought-horizon | Sep 9, 2019

Sometimes in life, it is the little things that make all the difference – take hashtags, for example. They were developed to assist in the search for relevant content and were first used heavily on Twitter. Since then, they have also become an integral part of LinkedIn. When you place a hashtag in front of a word, phrase, or code, it makes your content, along with any other with the same hashtag, searchable. For example, if you wanted to know more about the city of London, you might search #London to see all the posts on that topic. Here’s how you can use hashtags to supercharge your content and collect more followers and potential leads:

1. Keep Spying On the Influencers

Just because some hashtags can help you reach out to more people, that does not imply that they are a good fit for your brand. You need to put in the effort to identify the ones that are made for you, that work within your niche, and that can help you reach out to the people who make up your buyer persona – or influencers, as we call them. 

Influencers in your niche can help you with an array of insights into what hashtags are working, how can you garner their benefits, and how you can use them to attract customers towards you. Simply browse through the influencer’s social media profiles and note the hashtags they use frequently. 

Alternatively, you can use some tools to streamline the process. You will simply have to add your niche keywords to the search bar, and you will have the list of hashtags handy. That’s going to give you a good idea about what your competitors are doing and how can you optimize your hashtags. 

2. Optimize Your Bio with Hashtags

Hashtags are not just for posts. You can also reach out to more people by using them strategically in your bio. Recognize the hashtags you would want to be known for. Put them in your profile on LinkedIn and Twitter. This will make you searchable whenever someone is looking up your topic. You can also reverse-engineer this to find others by searching hashtags.

3. Keep Checking the Trending Space

Zooming out from influencers, your brand’s entire niche can get insights into the relevant hashtags at the tips of your fingers. 

Take note of the trending topics and hashtags in your industry’s circle and social media. You can jump on these hashtags smartly to build brand awareness. 

4. Be Specific

Always remember: the more specific you are with your target market, the more customers you will be able to attract. 

Social media and hashtags are no exception to this. The more specific you are with your hashtags, the higher the chances of the target market being able to find you – and doesn’t that translate to better engagement? If your business does not have a list of trending hashtags, find the ones that go along with the image or post you are sharing. 

For example, if you are selling furniture, you may not find the hashtags that connect you with the buyers who are buying furniture. However, you can look out for some people who have used #NewHome recently, and they most certainly need new furniture soon – right?

5. Follow Hashtag Etiquette for Each Specific Platform

Each social platform has something unique to offer. And so, although hashtags on all social networks work per the same fundamental purpose of content tagging and discovery, their usage over the platforms differ significantly. 

For example, hashtags on a photo and video-sharing platform are more focused to describe the content. On the other hand, Twitter hashtags are more focused on the topic of conversation. 

Find out how the concept of hashtags aligns with the chosen social media platform. Check the corresponding guides provided by each platform. Discover the hashtags that work with each platform. 

6. Hashtags Can Work for B2Bs, Too

Thanks to the introduction of hashtags on LinkedIn, you can also leverage hashtags to boost your B2B sales. While drafting the content on LinkedIn, you can simply use the built-in tool that gets you the list of most relevant hashtags for your industry. Additionally, you can also check the audience size by typing the hashtag into the search bar, and it will get you the number of posts using this hashtag. 

7. Avoid Overuse of Hashtags

As a business owner, we crave attention from our target customers. But it’s a fact that audiences don’t need to know.

And that brings us to the last point: don’t overuse hashtags – it makes you look like all you care about is getting attention. Rather than that, invest time in framing the message right, and use a hashtag that helps you win over your audience.

Wrapping Up

Boosting engagement on social media is vital to your business growth and will deliver significant results from all social selling efforts. Hashtags can be the best allies for you along the way. They help you garner attention from relevant prospects and in turn, enable your content to reach where it is supposed to. If you still wonder how can you make the best out of this resource, get in touch with the social selling program experts at Thought Horizon.

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