Don’t Fit In
Sander Biehn is founder and CEO of Thought Horizon, LLC. After a successful career in sales at AT&T, he founded his company in 2013 helping organizations to build, manage and succeed using social selling.
People buy from people they know.
So why are you camouflaging who you are online?
That’s what you’re doing when you use tired social media tactics and try to fit in with other marketers. Forget about fitting in. Throughout the pandemic, like all times of change, every business is focused on saying the “right” thing. The problem arises when everyone is saying the same “right” thing – it sounds disingenuous.
Truly reaching people requires just two things:
First, the willingness to be wrong. Doing poor work is never an excuse, but neither is giving up out of fear of making mistakes. Regardless of the outcome, you learn something by trying.
Maybe your new idea needs to be tweaked. Maybe it should be thrown on the scrap heap.
Maybe it will land.
Second, it requires you to be yourself. We’ve all seen marketing and sales tactics that look novel but somehow fall flat.
That is someone trying to be different, but not being themselves. And eventually, these all blend together. How many emails have you gotten from businesses trying to sound unique, but all say the same thing?
Whether you’re looking to address a new market, or you’re a sales person trying to make quota, it’s time to be different. Unless you prefer to slog it out with the countless other voices following the status quo.