Thought Horizon
  • Social Selling
  • What We Do
  • Ready For Social
  • SMB
  • Blog
  • Resources
  • Request A Meeting

Sander Biehn

What is a Social Selling Program and Why Should Your Company Get One?

By Sander Biehn, 3 years2 years ago

Using social media to sell to your market represents a practical and scalable way to enable your sales team to consistently sell. How do we know this? The numbers simply do not lie—90% of C-Level executives resist other types of cold outreach, 84% of B2B decision makers use online research Read more…

Read more

Using a 360 Degree Approach to Make Your Social Selling Program Deliver

By Sander Biehn, 3 years2 years ago

Gaining success with a social selling program is not difficult if the program is comprehensive. Social Selling represents an extremely scalable way that marketing can partner with sales to create new conversations with prospects. But attaining the results we have seen with clients is not a given. In fact, too Read more…

Read more

Stop Hiring Sales People!

By Sander Biehn, 3 years2 years ago

Sales is a bedeviling problem for startups, mid-size and Enterprise companies. Whether a company has an established sales force or is just making the leap to start one, the common problem exists: Sales teams are told to ‘go sell’ regardless of whether a target market or value proposition has been Read more…

Read more

Thought Horizon & Detecon partner to help businesses forge new relationships in the social media sphere

By Sander Biehn, 3 years2 years ago

Business Markets are being fundamentally altered due to digitization. Tidal waves of information greet business buyers each day online. Buyers no longer solely rely on salespeople and vendors to offer solutions and help. They now help themselves. The buying and selling processes have been truly disrupted. As buyers have found Read more…

Read more

Will Social Selling Work for Your Sales Force?

By Sander Biehn, 3 years2 years ago

Social selling or leveraging the personal social media of a sales force to sell, has become a bit of an inevitability in a sales world dominated by new buzzwords like ABS (account-based selling), lead automation and sales digitization. But the question at hand is not about generalities. Rather, sales and Read more…

Read more

Beginning a Social Selling Campaign: Where to start…and where do I get the budget?

By Sander Biehn, 3 years2 years ago

Beginning a Social Selling Campaign: Where to start…and where do I get the budget? Marketers beginning a social selling program wrestle with many basic questions that often accompany high-growth new campaigns. They want to know what to expect. Will a social selling program bring in new revenues and leads? If Read more…

Read more

3 Questions for the Founder

By Sander Biehn, 3 years2 years ago

1) What are you up to these days? Right now, I’m sitting on an airplane. I know that probably shocks you (not). The normal week for me involves going to see customers. I love doing it. Customers are our lifeline for much more than revenue. They let us know where Read more…

Read more

The Social Executive—3 Reasons to get on Board

By Sander Biehn, 3 years2 years ago

As a leader or executive, social media looks very different. It can be a hole in the armor where unwanted requests and disturbance filter in. But the best executives in business today are leveraging social media to work for them. With confidence and a little help, they can become part Read more…

Read more

Social Selling Basics: Connect, Serve and then Propose

By Sander Biehn, 3 years2 years ago

Connecting with others on LinkedIn is extremely easy and can lead to new leads. We all hear this claim, but recently I got a chance to live it. I needed to reach out to a large group of users and offer them a new service. I knew who my targets Read more…

Read more

How to Write Effective Content For Social Media Sharing

By Sander Biehn, 3 years2 years ago

Writing effective long-form blogs/articles/white papers to share via social comes down to one principle that is curiously missing from so much long-form copy: saying something that addresses the natural resistance to your company solutions that exists in the market.     The abundance of content on the web is astounding. Read more…

Read more

Posts navigation

1 2 … 18 Next
Categories
  • Blog (230)
    • B2B Marketing (25)
    • Content Marketing (25)
    • Marketing Strategy (32)
    • Sales Strategy (22)
    • Social Media (32)
    • Social Selling (47)
  • Case Study (13)
  • Lead Generation (2)
  • News (6)
  • Press Release (1)
  • Thought Horizon (4)
Recent Posts
  • Thought Horizon Announces Partnership with Telarus, Providing Full-Service Social Selling to Partners
  • Finding Your Market Using Social Media
  • You Can’t Win the Marketing Arms Race
  • 3 Secrets to Learning the Language of Social Selling
  • Don’t Fit In
Confidential and Proprietary Information
Thought Horizon, LLC. All Rights Reserved
[Valid RSS]