At its most basic level, social selling is all about leveraging social media to hunt prospects and build a relationship with them. As the trend quickly picks up, 90% of the top-performing companies use social selling as a vital part Read more…
B2B lead generation is a huge thing. Every marketer has a set of favorite strategies and some success stories as well as epic fails to share. Each one invests time in understanding market dynamics, budgets, and expectations typical for each Read more…
B2B social selling is intimidating. Many B2B sales reps find themselves terrible at social media. However, in today’s social media-saturated arena, you can’t really afford to stink. Most of them are still under the impression that B2Bs don’t really reside Read more…
It is very easy to recognize buying signals when you are offline. You watch for subtle body movements, change in tone, and even signs of hesitation, and bam – you know they are just a few pitches away from buying Read more…
Are you looking to create a social selling program that strikes a chord with buyers? Well, spoiler alert: the journey from your social profile to the sales funnel is really overwhelming – not just for the buyers, but for you, Read more…
Just last week I was speaking with one of our best clients. They have incredible click-through rates and drive hundreds of thousands of social impressions per week. But at the meeting I attended, they were focusing on their lack of Read more…
Let this sink in: 98% of your website visitors are leaving your website without taking any action. Which implies for every 1,000 visitors who end up on your website, 980 leave without taking any action. And you thought your social Read more…
Sometimes a change is as good as a rest. If your content audience is converting well but showing signs of sluggishness in these long, warm summer months, perhaps it’s time to reassess and change up your digital strategy. But changing Read more…
We believe that using tools is the best way to figure out where your brand will gain online traction. It is not always clear what will work so spending small amounts on the following will help you figure out what Read more…
You’ve defined the pain point and met the client personally several times. The proposal has been sent, and everything has been done but the close. What do you plan to do now? Probably something like most of the salespeople who Read more…
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