Social media for business is an ongoing debate that has been around for decades. However, the arguments in favor of it have tremendously increased as organizations change their points of view. After all, considering that there are more than 3 Read more…
You’ve rolled out LinkedIn Navigator, given the team a solid day of training in social media and social selling, and you’ve even set up LinkedIn Elevate so they can share content. You are ready for success, right? Not so fast. Read more…
It’s not a secret anymore! Salespeople struggle with lead generation. Long gone are the days when you could pick the phone, make some cold calls to reach prospects, and book a meeting. Cold calling today takes an average of eight Read more…
Incorporating a dose of social psychology can help your content reach new heights, and can be a “conversation starter.” Let’s face it – no one wants to be sold to. Clients and prospects know how to avoid sales pitches. In Read more…
Marketers are simply going crazy to find out what exactly is social selling and what it means to them. Pretty inevitable given the immense popularity of social media in the digital age. Sales pros are trying to dig the treasure Read more…
The LinkedIn social selling index: what is it? While some address it as an essential metric of performance on LinkedIn, others find it useless or a mere vanity metric. Where do you stand? Do you use it as an indispensable Read more…
If your sales team is not actively using LinkedIn to sell, they should be. Too many companies tell me that they are using social selling, but what I see tells a different story. 1. LinkedIn Gets You the Sales Pitch Read more…
Like SEO experts of olden days, social media and digital marketing executives appear to drive sales terrifically. Businesses are mining great potential of the same mixed with their expertise to try selling mud to desert nomads and still be successful Read more…
The Social Copy can include hashtags (indicated by #) and mentions (indicated by @). 1.Hashtags are keywords that your industry is using (e.g. #DigitalTwin, #Automotive, #EdgeComputing…). The pound sign (#) is always right before the word and please avoid using Read more…
There is a way to behave (or not to behave) for almost everything. This does not just apply to your personal life, but also on social media: if you act poorly, show off your brand poorly, and perform poorly, you Read more…
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