There is an inevitable dilemma between sales and marketing when it comes to capturing leads using social media. Salespeople who share social content about their offerings want the customers who interact with that content and call them for more discussions. Read more…
The conversations were raging over coffee at the networking break to understand which sales team was doing the best on social media. A manufacturing Sales VP boasted that his team had closed a $1M deal based on a connection made Read more…
Where are your customers? On LinkedIn? On Facebook? Or on XYZ? The answer may not be as straight-forward as you imagine. Businesses struggle to identify the right platforms their prospects can be present on, or at times, overlook the potential Read more…
Social Selling has enabled a myriad of Fortune 500 sales teams to create new sales conversations through online conversations. These big wins and the general trend toward social media in sales is well-documented. However, the number of successful sales professionals Read more…
The digital world has encouraged marketers to leverage social media to reach prospects and market their products/ services. Apparently, marketers realize the power of social media. However, knowing precisely what is the impact of implementing a social advocacy program or Read more…
You wouldn’t go to a big industry conference only to sit in the corner and seclude yourself from your fellow guests. You also wouldn’t try and meet every stranger on your way into to hand them your business card. Would Read more…
Sometimes in life, it is the little things that make all the difference – take hashtags, for example. They were developed to assist in the search for relevant content and were first used heavily on Twitter. Since then, they have Read more…
Diverse business types require diverse ways to connect with buyers. What works amazingly well for a pharmaceutical company may not yield significant results for a B2B SaaS brand. B2B is different. You need to reach where your ideal customers are Read more…
There was a time when curating content was a really mind-boggling activity. But now, the problem is just the opposite. The internet is full of content, making it easier for one to lose him or herself in the sea of Read more…
Social selling never ends. Even when you have clocked out, packed up your laptop, and turned your phone off, your prospects are there, browsing through your business profiles, researching you and your brand as you enjoy another season of Friends Read more…
![[Valid RSS]](https://thought-horizon.com/wp-content/uploads/2019/05/valid-rss-rogers.png "Validate my RSS feed")