The best ideas are often the ones we stumble upon– not because we sought them out, but because we had no other option. We’re beyond our last resort. But sometimes, they’re better than any ideas that came before. Finding new Read more…
When the economy reopens and you’re among the millions seeking jobs, how are you going to stand out? As a social selling company, we often ignore one of the main reasons LinkedIn has become so big for professionals: its potential Read more…
When the Covid-19 pandemic hit, gyms were one of the first things to go. People resigned themselves to neighborhood runs and at-home workouts, and for some, this sparked a new realization: working out at home can be more enjoyable than Read more…
There is an inevitable dilemma between sales and marketing when it comes to capturing leads using social media. Salespeople who share social content about their offerings want the customers who interact with that content and call them for more discussions. Read more…
The conversations were raging over coffee at the networking break to understand which sales team was doing the best on social media. A manufacturing Sales VP boasted that his team had closed a $1M deal based on a connection made Read more…
Where are your customers? On LinkedIn? On Facebook? Or on XYZ? The answer may not be as straight-forward as you imagine. Businesses struggle to identify the right platforms their prospects can be present on, or at times, overlook the potential Read more…
Social Selling has enabled a myriad of Fortune 500 sales teams to create new sales conversations through online conversations. These big wins and the general trend toward social media in sales is well-documented. However, the number of successful sales professionals Read more…
The digital world has encouraged marketers to leverage social media to reach prospects and market their products/ services. Apparently, marketers realize the power of social media. However, knowing precisely what is the impact of implementing a social advocacy program or Read more…
You wouldn’t go to a big industry conference only to sit in the corner and seclude yourself from your fellow guests. You also wouldn’t try and meet every stranger on your way into to hand them your business card. Would Read more…
Sometimes in life, it is the little things that make all the difference – take hashtags, for example. They were developed to assist in the search for relevant content and were first used heavily on Twitter. Since then, they have Read more…
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