“Content is king.” This saying is more prominent if you are trying to sell via social. A striking piece of content that resonates with the audience helps you stand out from the pack, draw in customers, and close more deals. Those are the exhaustive efforts of social sellers across the Read more…
Ecosystems require that foundational elements be present before anything else can thrive. At the base of any ecosystem, there is usually one abundant element and with social selling that is no different. That one basic element is content. Then why is the creation and sharing of content so often ignored Read more…
Video content of varying quality has rushed onto the web trying to grab eyeballs in an escalated game of content marketing. B2B brands of all types are jumping in where they previously feared to tread. Why? The answer is twofold. First, the stakes have risen for B2B brands who wish Read more…
Content can increase revenues when a consistent and thoughtful message is presented in an understandable way for a specific audience on social media. So why aren’t more brands executing on a deliberate content plan? What stops companies from capitalizing on content and social media distribution? The answers relate to the Read more…
Anyone who has spent time on a sales call with actual customers knows there is a natural market resistance to buying your products and services. While the reasons for this resistance vary from company to company, there never seems to be enough time to address it adequately during a presentation Read more…
Whether you are creating a few high-value content marketing videos or blogging weekly, the biggest problem with your B2B content is not your content. It’s the distribution of your messages. However, your team may not even know it! Marketing professionals figure that thanks to a myriad of marketing automation platforms, Read more…
Getting a consistent message across your B2B enterprise is imperative, if not easy. Often different departments are creating their own content with their own priorities and slant. Trying to get a single message to the public under every banner of the business is complicated. For example, your sales teams may Read more…
Content has been making news in 2018 as news outlets and social media channels alike struggle to monetize and inform using what they publish. One thing seems certain, simply providing content to create mass popularity with a widely diverse audience may no longer the goal for some news publishers and Read more…
If getting your point across to your audience is so easy, why is it that too few brands seem to hit that mark? Contrary to conversations in real life, blogs and online articles are entirely one-sided communication. It should be so easy to get the point across. After all, while I Read more…
The best content marketing campaigns are easy to measure. They create engagement with the sales teams who share that content. They offer thought leadership to your sales teams and, in turn, create relationships and signed deals. So why is it that so much content falls short of the goal? Is Read more…
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