As humans, we connect to, relate to, and trust other humans. This is precisely why some brands fail to win the trust of their buyers, despite publishing a lot of impressive content. Take a second to think about the brands you love. For most of us, it is one of Read more…
You’ve rolled out LinkedIn Navigator, given the team a solid day of training in social media and social selling, and you’ve even set up LinkedIn Elevate so they can share content. You are ready for success, right? Not so fast. This is the making of a doomed social selling program. Read more…
Beginning a Social Selling Campaign: Where to start…and where do I get the budget? Marketers beginning a social selling program wrestle with many basic questions that often accompany high-growth new campaigns. They want to know what to expect. Will a social selling program bring in new revenues and leads? If Read more…
By Milan Ruzicka and Sander Biehn In the next year, social selling will need to deliver business analytics that is directly attributable to social activities by sales teams. Warning: This is a no big data zone! In this article, I catch up with Milan Ruzicka Co-Founder and European CEO of Read more…
Here it is. The definitive list for anyone looking to hack social selling. These tips and tactics can work for even the newest social seller. So, strap in and let’s take a little walk down Sales Hack Boulevard! Hack #1: Keep your face in front of your buyer Take a Read more…
While salespeople struggle to appear ‘authentic’ to their prospects and customers, the most effective tools inside social media for getting there lie strangely dormant to salespeople. Few sales training these days don’t include a chapter on being yourself or being natural…all ways of articulating and exuding a sense of authenticity. Read more…
Content Marketing seems to just get more and more important every day. What started with a major rebirth in the digital space about 10-15 years ago, has blossomed into something even bigger. Distribution via social media has had a lot to do with it. So, even if your marketing department Read more…
Even winning sales people can feel undervalued. Shhhhh! Here’s a secret: The key to a truly rewarding career is to post more than just results. Finding novel ways to sell is as important to your career as the quota you wrestle to the ground. Social selling definitely has the chops Read more…
Are selling and marketing using social media similar to the digital film industry in its early years? Eastman Kodak invented the digital camera in 1975. Yes, 1975. So why did it take another 20 years before digital photography was available to the masses? Because Kodak executives didn’t see the opportunity Read more…
There’s more to marketing (and sales) than just a ‘cost per lead.’ We all intuitively know this, but it is hard to argue otherwise when evaluating where to spend marketing dollars. The question always comes down to how many leads can you generate per month with your current engagement model Read more…
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