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Marketing Strategy

You Can’t Win the Marketing Arms Race

You Can’t Win the Marketing Arms Race

By thought-horizon, 6 months6 months ago

Quick, it’s an emergency: you really need to be an author right now. Don’t worry, you can pay someone to write the book. But this is a real emergency, you need to be a best-selling author. Unsurprisingly, you can buy that success, too. Along with the needed interviews on media Read more…

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Digital Marketing Strategy

4 Ways to Spring Clean Your Digital Marketing Strategy

By thought-horizon, 2 years2 years ago

Sometimes a change is as good as a rest. If your content audience is converting well but showing signs of sluggishness in these long, warm summer months, perhaps it’s time to reassess and change up your digital strategy. But changing your strategy doesn’t mean you are throwing away the good Read more…

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How to Humanize Your Organization’s Digital Marketing Efforts?

By thought-horizon, 2 years2 years ago

As humans, we connect to, relate to, and trust other humans.  This is precisely why some brands fail to win the trust of their buyers, despite publishing a lot of impressive content. Take a second to think about the brands you love. For most of us, it is one of Read more…

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4 Reasons Why Your Social Selling Program Is Bound To Fail

By thought-horizon, 2 years2 years ago

You’ve rolled out LinkedIn Navigator, given the team a solid day of training in social media and social selling, and you’ve even set up LinkedIn Elevate so they can share content. You are ready for success, right? Not so fast. This is the making of a doomed social selling program. Read more…

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Beginning a Social Selling Campaign: Where to start…and where do I get the budget?

By Sander Biehn, 3 years2 years ago

Beginning a Social Selling Campaign: Where to start…and where do I get the budget? Marketers beginning a social selling program wrestle with many basic questions that often accompany high-growth new campaigns. They want to know what to expect. Will a social selling program bring in new revenues and leads? If Read more…

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Social Selling and Analytics: A Peek into the Future of Social Selling

By Sander Biehn, 3 years2 years ago

By Milan Ruzicka and Sander Biehn In the next year, social selling will need to deliver business analytics that is directly attributable to social activities by sales teams. Warning: This is a no big data zone! In this article, I catch up with Milan Ruzicka Co-Founder and European CEO of Read more…

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Five Social Selling Sales Hacks You Need to Know

By Sander Biehn, 3 years2 years ago

Here it is. The definitive list for anyone looking to hack social selling. These tips and tactics can work for even the newest social seller. So, strap in and let’s take a little walk down Sales Hack Boulevard! Hack #1: Keep your face in front of your buyer Take a Read more…

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Authenticity: Gotta Get Me Some!

By Sander Biehn, 3 years2 years ago

While salespeople struggle to appear ‘authentic’ to their prospects and customers, the most effective tools inside social media for getting there lie strangely dormant to salespeople. Few sales training these days don’t include a chapter on being yourself or being natural…all ways of articulating and exuding a sense of authenticity.  Read more…

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3 Reasons Content is Going Mainstream in Marketing

By Sander Biehn, 3 years2 years ago

Content Marketing seems to just get more and more important every day. What started with a major rebirth in the digital space about 10-15 years ago, has blossomed into something even bigger. Distribution via social media has had a lot to do with it. So, even if your marketing department Read more…

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Social Selling Can Kick-Start Your Career

By Sander Biehn, 3 years2 years ago

Even winning sales people can feel undervalued. Shhhhh! Here’s a secret: The key to a truly rewarding career is to post more than just results. Finding novel ways to sell is as important to your career as the quota you wrestle to the ground. Social selling definitely has the chops Read more…

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