Social Media

Once upon a time, billboard ads were a Big Deal. They were in high demand, expensive, and effective – or so we thought. It turns out, we were never generating leads from billboards. We were generating leads online. With all of the current travel restrictions and shifts to working from Read more…

People buy from people they know. So why are you camouflaging who you are online? That’s what you’re doing when you use tired social media tactics and try to fit in with other marketers. Forget about fitting in. Throughout the pandemic, like all times of change, every business is focused Read more…

The world is changing. Let’s talk about it.   Writing effective long-form social media posts used to be simple (enough). It had to address the reason that more people weren’t paying attention to your product, and find the solution. But now, talking to your potential buyers about your product isn’t Read more…

Where are your customers? On LinkedIn? On Facebook? Or on XYZ? The answer may not be as straight-forward as you imagine. Businesses struggle to identify the right platforms their prospects can be present on, or at times, overlook the potential of one of the platforms when it comes to prospect Read more…

Sometimes in life, it is the little things that make all the difference – take hashtags, for example. They were developed to assist in the search for relevant content and were first used heavily on Twitter. Since then, they have also become an integral part of LinkedIn. When you place Read more…

As social selling experts, we are often asked the same thing by sales leaders who want to make it big on social media: “How EXACTLY do we leverage our sellers’ social media presence to foster more sales?” Well, there are many nuances in any B2B sales organization such as the Read more…

Social media is almost like the vital elements to survive for digital marketers.  But some of us tend to get carried away by its core concept and only end up getting things messier for ourselves as well as for the audience. After all, like any successful exercise or diet program, Read more…

Just last week I was speaking with one of our best clients. They have incredible click-through rates and drive hundreds of thousands of social impressions per week. But at the meeting I attended, they were focusing on their lack of engagement on Twitter. This prompted me to write this blog Read more…