It’s not a secret anymore! Salespeople struggle with lead generation. Long gone are the days when you could pick the phone, make some cold calls to reach prospects, and book a meeting. Cold calling today takes an average of eight phone calls – and you know when you finally reach Read more…
There is a way to behave (or not to behave) for almost everything. This does not just apply to your personal life, but also on social media: if you act poorly, show off your brand poorly, and perform poorly, you could end up bearing huge losses, especially when you are Read more…
Psychology and social media? What do they have in common? More than you can imagine. Likes, shares, clicks, comments, and conversions are not a guaranteed thing. They are a result of a deep understanding that goes hand-in-hand with knowing the buyer personas and then publishing the content they need. Read more…
One of our small business customers came to us with a problem: he felt like he was getting behind on social media. He already knew how important social media was to his success in selling his services to Marketers. However, he felt like he was missing out on this important Read more…
Writing effective long-form blogs/articles/white papers to share via social comes down to one principle that is curiously missing from so much long-form copy: saying something that addresses the natural resistance to your company solutions that exists in the market. The abundance of content on the web is astounding. Read more…
When the market correction hits, what’s your career strategy on LinkedIn? As a social selling company, we often ignore one of the main reasons LinkedIn has become so big for professionals: It’s potential to steer us in the direction of a new job. But how does this translate to a Read more…
Should I connect with people I don’t know on LinkedIn? This question should be easy to answer. It’s like asking if you should chase a ball into the street. But the real answer is much more nuanced because it depends. Sure, I’ll break down the 5 situations where it is Read more…
Twitter can play a real and substantial role in the sales funnel. While not every decision-maker or executive is on Twitter, more and more are joining each day. Additionally, Twitter is probably the least intrusive of all business social media platforms when it comes to content marketing. Twitter is a Read more…
I started Thought Horizon 4 years ago this November. Social Selling has changed in some major ways during that time. I wanted to examine those changes and what they tell us about where social selling is going in the next 4 years. 4 years ago, it was easy to Read more…
Question: If your social media feed is full of messages that others consider to be spam, whose fault is that? Too often those of us in the Social Selling business are told that technology is ruining the ability for people to make and maintain meaningful online relationships. I just cannot Read more…
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