Social Selling

The conversations were raging over coffee at the networking break to understand which sales team was doing the best on social media. A manufacturing Sales VP boasted that his team had closed a $1M deal based on a connection made on LinkedIn. The technology sales director next to him shrugged Read more…

Social Selling has enabled a myriad of Fortune 500 sales teams to create new sales conversations through online conversations. These big wins and the general trend toward social media in sales is well-documented. However, the number of successful sales professionals is insignificant. There is a clear debate if sales forces Read more…

The digital world has encouraged marketers to leverage social media to reach prospects and market their products/ services. Apparently, marketers realize the power of social media. However, knowing precisely what is the impact of implementing a social advocacy program or social selling program for sales is often less clear. Specifically, Read more…

You wouldn’t go to a big industry conference only to sit in the corner and seclude yourself from your fellow guests. You also wouldn’t try and meet every stranger on your way into to hand them your business card. Would you? This is how the social selling arena looks like. Read more…

Social media provides businesses with an unprecedented opportunity to connect and engage with buyers. While there are many social networks out there touting numerous tools to foster customer services, advertise your products and services, and promote your brand, it’s vital to understand that simply having a social media presence does Read more…

At its most basic level, social selling is all about leveraging social media to hunt prospects and build a relationship with them. As the trend quickly picks up, 90% of the top-performing companies use social selling as a vital part of their sales strategy.  With immense potential, social selling has Read more…

B2B social selling is intimidating. Many B2B sales reps find themselves terrible at social media. However, in today’s social media-saturated arena, you can’t really afford to stink. Most of them are still under the impression that B2Bs don’t really reside on social media. But, here’s a spoiler: more than half Read more…

Are you looking to create a social selling program that strikes a chord with buyers? Well, spoiler alert: the journey from your social profile to the sales funnel is really overwhelming – not just for the buyers, but for you, too. For most of us, it is about exploring and Read more…