You’ve defined the pain point and met the client personally several times. The proposal has been sent, and everything has been done but the close. What do you plan to do now? Probably something like most of the salespeople who go back to the same worn-out technique when they get Read more…
Social media for business is an ongoing debate that has been around for decades. However, the arguments in favor of it have tremendously increased as organizations change their points of view. After all, considering that there are more than 3 million social media users worldwide, ignoring social to reach buyers Read more…
Incorporating a dose of social psychology can help your content reach new heights, and can be a “conversation starter.” Let’s face it – no one wants to be sold to. Clients and prospects know how to avoid sales pitches. In this era of artificial intelligence and sophisticated social media, targeted Read more…
The LinkedIn social selling index: what is it? While some address it as an essential metric of performance on LinkedIn, others find it useless or a mere vanity metric. Where do you stand? Do you use it as an indispensable part of LinkedIn social selling or even know about it? Read more…
If your sales team is not actively using LinkedIn to sell, they should be. Too many companies tell me that they are using social selling, but what I see tells a different story. 1. LinkedIn Gets You the Sales Pitch You Need So finally the prospect has agreed to a Read more…
There has been considerable buzz around social selling in recent years. Cited as the “future of sales,” it has been significantly impacting lead generation and prospecting for businesses of various sizes. Since introduced, social selling has offered better ways for sales professionals to find, approach, and engage with prospects. However, Read more…
Without most of us even noticing, LinkedIn has emerged as a digital playground for professionals. Once known for advancing professional networks and finding new career opportunities, it now is one of the most promising lead generation platforms coaxing professionals to rethink the way it is used. Thanks to the support Read more…
Remember when that friend grabbed a hot timeout deal that was going live at midnight sharp? You figured you’d wait until morning to go get it, but you were too late. You both thought you’d have an equal chance at the deal, but your friend stayed awake, and as soon Read more…
Our client wanted to create a program leveraging social to increase revenues. The marketing team asked for one year to create and test the program. They were surprised when the EVP of sales gave them exactly one quarter to prove results. It wasn’t that this EVP did not believe in Read more…
Using social media to sell to your market represents a practical and scalable way to enable your sales team to consistently sell. How do we know this? The numbers simply do not lie—90% of C-Level executives resist other types of cold outreach, 84% of B2B decision makers use online research Read more…
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