Social Selling

Creating the future in B2B Social Media.  Haven’t we all moved our lives online in the last few months? The shift to virtual is also visible in the business world, including the rise of social selling. Three sea change forces have come together to make social selling a de facto standard in 2021 in B2B Read more…

Social selling is like learning a new language: challenging, complicated, and inconsistent with the rules you’ve always known. Learning a new language is much more difficult once you reach adulthood. It seems the cerebral cortex becomes less elastic over time, making it harder to learn a foreign tongue. But recently, Read more…

The best ideas are often the ones we stumble upon– not because we sought them out, but because we had no other option. We’re beyond our last resort. But sometimes, they’re better than any ideas that came before. Finding new ways to tackle old problems is not always easy. Finding Read more…

When the economy reopens and you’re among the millions seeking jobs, how are you going to stand out? As a social selling company, we often ignore one of the main reasons LinkedIn has become so big for professionals: its potential to steer us in the direction of a new job. Read more…

When the Covid-19 pandemic hit, gyms were one of the first things to go. People resigned themselves to neighborhood runs and at-home workouts, and for some, this sparked a new realization: working out at home can be more enjoyable than the gym. Athletes and artists alike have been flocking to Read more…

The conversations were raging over coffee at the networking break to understand which sales team was doing the best on social media. A manufacturing Sales VP boasted that his team had closed a $1M deal based on a connection made on LinkedIn. The technology sales director next to him shrugged Read more…

Social Selling has enabled a myriad of Fortune 500 sales teams to create new sales conversations through online conversations. These big wins and the general trend toward social media in sales is well-documented. However, the number of successful sales professionals is insignificant. There is a clear debate if sales forces Read more…

The digital world has encouraged marketers to leverage social media to reach prospects and market their products/ services. Apparently, marketers realize the power of social media. However, knowing precisely what is the impact of implementing a social advocacy program or social selling program for sales is often less clear. Specifically, Read more…

You wouldn’t go to a big industry conference only to sit in the corner and seclude yourself from your fellow guests. You also wouldn’t try and meet every stranger on your way into to hand them your business card. Would you? This is how the social selling arena looks like. Read more…