Case Study

Watch what our social media platform can do for your sales team

Our telecom enterprise customer was already a social media believer. They had implemented a social selling tool a year ago.  They had instituted back-office processes in marketing to support the distribution of high-quality content. However, the magic just refused to happen. Sales had been clamoring for social selling training to Read more…

An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”  Both the CMO and the Sales EVP knew that in order to sell their Read more…

Sometimes addressing a new market with an established product can be as difficult as launching a new product altogether. Our client, a technology company that was well-established in large foreign markets but almost unheard of with prospects in the United States, faced this challenge. They came to us wanting to Read more…

An established technology equipment company was launching a disruptive new device to replace their legacy product. Their well-established B2B sales force had excellent relationships with existing clients and prospects. They felt comfortable selling the legacy solution and had figured out how to hit their quotas. When the new product was launched Read more…

1) What are you up to these days? Right now, I’m sitting on an airplane. I know that probably shocks you (not). The normal week for me involves going to see customers. I love doing it. Customers are our lifeline for much more than revenue. They let us know where Read more…