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Case Study

Short ReadyForSocial product walkthru

By thought-horizon, 2 years12 months ago

Watch what our social media platform can do for your sales team

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TH Module 1 Why Social Video

By thought-horizon, 2 years2 years ago

 

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Case Study – Organic Reach Through Social Selling

By thought-horizon, 2 years2 years ago

Case Study – Organic Reach Through Social Selling We can often become smarter after initial missteps. This is exactly what our customer learned after an initial false start with a social advocacy tool they purchased for their sales force. Even though the initial program was well thought out and had Read more…

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Social Selling Training and Implementation Strategy

By thought-horizon, 2 years2 years ago

Our telecom enterprise customer was already a social media believer. They had implemented a social selling tool a year ago.  They had instituted back-office processes in marketing to support the distribution of high-quality content. However, the magic just refused to happen. Sales had been clamoring for social selling training to Read more…

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Sales Stuck in IT

Sales “Stuck in IT”: Case Study #4

By thought-horizon, 2 years2 years ago

An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.”  Both the CMO and the Sales EVP knew that in order to sell their Read more…

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Penetrating a New Market

Penetrating a New Market: Case Study #3

By thought-horizon, 2 years ago

Sometimes addressing a new market with an established product can be as difficult as launching a new product altogether. Our client, a technology company that was well-established in large foreign markets but almost unheard of with prospects in the United States, faced this challenge. They came to us wanting to Read more…

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New Product Quickly Gets Traction: Case Study #1

By thought-horizon, 2 years2 years ago

An established technology equipment company was launching a disruptive new device to replace their legacy product. Their well-established B2B sales force had excellent relationships with existing clients and prospects. They felt comfortable selling the legacy solution and had figured out how to hit their quotas. When the new product was launched Read more…

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How to Generate 8x ROI with Your Social Selling Program

By Milan Ruzicka, 3 years2 years ago

Is Your Social Selling Program Generating 8x ROI? Sander Biehn and Milan Ruzicka, Co-CEO’s of Thought Horizon, share how Enterprise sales teams and Executive leaders are leveraging social media to generate measurable results for their business.

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3 Questions for the Founder

By Sander Biehn, 3 years2 years ago

1) What are you up to these days? Right now, I’m sitting on an airplane. I know that probably shocks you (not). The normal week for me involves going to see customers. I love doing it. Customers are our lifeline for much more than revenue. They let us know where Read more…

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Case Study - Social Selling Training

Social Selling Training and Implementation Strategy

By Sander Biehn, 5 years2 years ago

Our telecom enterprise customer was already a social media believer. They had implemented a social selling tool a year ago.  They had instituted back-office processes in marketing to support the distribution of high-quality content. However, the magic just refused to happen. Sales had been clamoring for social selling training to Read more…

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