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Lead Generation

Top 6 Effective Methods to Generate Leads

By thought-horizon, 1 year1 year ago

There is an inevitable dilemma between sales and marketing when it comes to capturing leads using social media. Salespeople who share social content about their offerings want the customers who interact with that content and call them for more discussions. Meanwhile, any good webpage is designed to capture the visitor’s Read more…

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Top 10 Tips for B2B Lead Generation

By thought-horizon, 2 years2 years ago

B2B lead generation is a huge thing. Every marketer has a set of favorite strategies and some success stories as well as epic fails to share. Each one invests time in understanding market dynamics, budgets, and expectations typical for each lead generation channel. B2B lead generation is not about chasing Read more…

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