A global pandemic, a Saharan dust cloud, killer hornets, smog-free skies over New Delhi– and it’s only July. As the world changes around us, we have to change with it. What do those changes look like in the world of social selling and digital marketing? It used to be easy Read more…
The Social Copy can include hashtags (indicated by #) and mentions (indicated by @). 1.Hashtags are keywords that your industry is using (e.g. #DigitalTwin, #Automotive, #EdgeComputing…). The pound sign (#) is always right before the word and please avoid using any spaces or punctuation. Hashtags make your conversation searchable to Read more…
Industry events are a great opportunity to find out what your customers care about and also raise your hand in the crowd. Every major event now has hashtag which you can follow for on LinkedIn and Twitter. Make sure you that you research the hashtag ahead of time! OUR TOP Read more…
GrowthHack: Grow your network / Connect with clients Being active on social media is only as good as your audience is relevant. Make sure your network is in the best shape possible. Here are 3 things you should do: 1. Import your address book to LinkedIn or XING and invite the relevant Read more…
Business Markets are being fundamentally altered due to digitization. Tidal waves of information greet business buyers each day online. Buyers no longer solely rely on salespeople and vendors to offer solutions and help. They now help themselves. The buying and selling processes have been truly disrupted. As buyers have found Read more…
We had a chance to catch up with Sander Biehn, co-founder and US CEO for Thought Horizon to ask about what’s new at Thought Horizon. Here is a condensed version of Sander’ answers. What’s new in 2018? Lots of new things and I am proud to say that many Read more…
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