This startup wanted to generate more inbound leads and leverage the considerable networks of the business development team and key executives to generate new conversations. While the company had created blogs and videos there was very little traffic coming to those assets and they were beginning to doubt the investment was worth while in continuing to create them.
Thought Horizon created social media posts that the team could share that pointed buyers to the web assets with convincing marketing messages. The users set up auto-pilot to schedule and randomly assign the posts to go out at the most promising times. Because there was an ample amount of posts to share, users remained unique online. Users began to generate engagement and grew their online networks. Some online engagement led to conversations with new or existing prospects and helped to close new business. The Head of Marketing was pleasantly surprised with the ease of approving weekly content using our online software, generally spending under an hour a week to administer the program.
KPIs for a team of 5 users over 3 months:
- 40% increase in new connections
- 98 online engagements on over posts shared (~20%)
- 13 existing deals positively influenced*
- 5 new deals created*
*Source: CRM and client survey