Ecosystems require that foundational elements be present before anything else can thrive. At the base of any ecosystem, there is usually one abundant element and with social selling that is no different. That one basic element is content. Then why is the creation and sharing of content so often ignored Read more…
We had a chance to catch up with Sander Biehn, co-founder and US CEO for Thought Horizon to ask about what’s new at Thought Horizon. Here is a condensed version of Sander’ answers. What’s new in 2018? Lots of new things and I am proud to say that many Read more…
Video content of varying quality has rushed onto the web trying to grab eyeballs in an escalated game of content marketing. B2B brands of all types are jumping in where they previously feared to tread. Why? The answer is twofold. First, the stakes have risen for B2B brands who wish Read more…
Content can increase revenues when a consistent and thoughtful message is presented in an understandable way for a specific audience on social media. So why aren’t more brands executing on a deliberate content plan? What stops companies from capitalizing on content and social media distribution? The answers relate to the Read more…
Anyone who has spent time on a sales call with actual customers knows there is a natural market resistance to buying your products and services. While the reasons for this resistance vary from company to company, there never seems to be enough time to address it adequately during a presentation Read more…
Whether you are creating a few high-value content marketing videos or blogging weekly, the biggest problem with your B2B content is not your content. It’s the distribution of your messages. However, your team may not even know it! Marketing professionals figure that thanks to a myriad of marketing automation platforms, Read more…
Getting a consistent message across your B2B enterprise is imperative, if not easy. Often different departments are creating their own content with their own priorities and slant. Trying to get a single message to the public under every banner of the business is complicated. For example, your sales teams may Read more…
Marketing and Sales are the two thorniest areas for any B2B business to master. Even companies that have been in business for 100 years are finding sales and marketing in 2018 daunting. Why? Digital has disrupted age-old models. Sticking with the status quo is just not viable whether you company Read more…
By Milan Ruzicka and Sander Biehn In the next year, social selling will need to deliver business analytics that is directly attributable to social activities by sales teams. Warning: This is a no big data zone! In this article, I catch up with Milan Ruzicka Co-Founder and European CEO of Read more…
Social selling is by no means a new concept. In fact, many companies tell us that they have already tried to implement a social selling program. Too often we hear how it did not succeed. These marketers (often it is marketing providing the budget for such programs) know they need Read more…
![[Valid RSS]](https://thought-horizon.com/wp-content/uploads/2019/05/valid-rss-rogers.png "Validate my RSS feed")