With more sellers using social media than ever, is it possible that your prospects might be blocking your content in the near future? This is the topic of a recent post by Liz Ryan on Forbes. Her article on the 10 reasons to block a connection starts with: “The connection Read more…
Are you familiar with the expression ‘eating your own dog food’? Predictably, the French have altered it to something like ‘drinking your champagne’. Either way, it means you are living and experiencing your products in the life of your business. For example, if you are selling insurance your business carries Read more…
An Atlanta-based technology services company was at a nexus. The sales team was having difficulty engaging with the right level decision-maker and it was hurting results. The EVP of Sales called the problem: “Stuck in IT.” Both the CMO and the Sales EVP knew that in order to sell their Read more…
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